A quick, poignant synopsis of this book –

“Veal: the rise of generation interactive” is a deft manifesto on the domestication of the young consumer into a well-cultivated piece of “veal” ready to be parceled off to greedy corporations as a permanent food source, while governments either ineptly, or corruptly, look the other way. Pat Aievoli’s “Veal” has a Chomsky-esque mix of cynicism (the system) and genuine optimism (parents and teachers nobly struggling to keep up), infused with an edgy Mike Ruppert-esque assertion of conspiracy and determination to have his “Voice from the Wilderness” …of Academia, heard.  He sees the confluence of events in the 1980’s- 2000s (technological advances, lifestyle trends in families, the rise of maladies such as ADD, ADHD, and autism, and market manipulations and crashes) lead to a new digital economy that was premeditated on a global scale to become overbearingly extractive, and an educational system that is less savvy than the students, to the point students have disengaged out of boredom. He sees that combination resulting in predatory “educational” corporations that come and go, razing and “re-teching” our instructional practices and institutions, as frequent and relentless plagues of locusts. He attempts to examine causality, as a means to a remedy, or, at least, awareness – the first step toward any solution. Chock full of pop-culture and contemporaneous references, interesting statistics, and quotes from humanity’s deep thinkers, this is a fascinating must-read for educators and administrators, as well as consumers, parents, and students.

– Kristine O’Malley-Levy,
Former Board member of
Mensa of Greater New York,
and Educator

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